Commercial Radio Advertising Yorkshire Budgeting for Small Businesses

[SMITH123]

Commercial radio advertising is a simple yet powerful tool for capturing a targeted group of audience for your small business.  Aside from being simple, radio advertising is substantially cheaper than other types of marketing media.  Cost-effectiveness is basically the primary advantage of radio advertising.  Nevertheless, running a radio advertising campaign involves expenditure of money, and it helps to know how much a typical campaign cost.  There are two general methods of developing a radio advertising campaign.  One is by writing and producing the advert on your own, and another is by hiring a commercial production company.  Either way, there are costs involved, so here is a guideline about budgeting for the campaign.